Monday, 17 June 2013

Brands On E Advertising

Sharda University has awarded its creative duties to Brands On E Advertising. The agency won the business after a multi-agency pitch, where three other agencies had participated.
The creative requirements of the educational institution were handled by a local agency called Adwell Advertising earlier.

We liked the creative works shown by the agency and our expectation matched theirs. Hence, we chose to partner with them, the while Sharda University is already a brand, it wants to create more awareness and that's where the agency will come to play. Brands On E is expected to handle print, online and outdoor creatives for the private university.

While the university's digital requirements are taken care of by an internal team, its media duties are handled by Adwell Advertising. In another 10 days, the university is scheduled to launch its outdoor and radio campaigns. The overall marketing spends of the university are Rs 20 crore per annum.

Sharda University is a part of the Sharda Group of Institutions (SGI). It is spread across 63 acres of land in Greater Noida. The campus houses multi disciplinary courses and has a total student base of 8,000, of which more than 1,000 are foreign students from 34 countries, Bhagria reveals.